Now comes the time when you take control of how you want to be known in your niche. How do you position yourself in your niche? This is way more than branding. Most people leave this to chance, and what they do not know is that it is all part of your streamlined success.
You can get where you want to be financially much faster if you work on positioning opportunities. So, let us cover four ways you can get the branding, the following, and the profits that follow.
First, figure out what you can do better than your competitors. This is something that is a necessity if you want to be competitive. It requires you to literally become a follower of those very people you are competing against.
You want to be on their list to see how they communicate. Do they rarely keep in touch with their audience? Or do they slam them daily, sometimes multiple times a day, offers? You could find a nice balance that attracts their audience over to you.
What about their minisites and Kindle products? Can you tell it is an obvious do it yourself graphics job? Could you pretty much ensure you could have better-looking products if you outsourced them to a reasonably priced professional?
Is their writing top quality? Or is it filled with typos, spelling and grammar errors? What about fluff and filler – is it jam-packed with it, where your eBook would be viewed as highly valuable when you compare the two?
Do they blog consistently, post on social networking sites all the time? Do they interact with their audience whenever people comment or ignore them like they did not know they exist?
All these kinds of things – including obvious factors like releasing products that are timely and fresh compared to your competitors, will position you as the go-to person in your niche.
You want to brand yourself as the best. This is uncomfortable for many, but if you do not snag that title, someone else will. Do not be afraid to label yourself as the dominate marketer in your niche.
If you are afraid, ask yourself why! It may be that you know you are not living up to your utmost potential as a leader, and once you begin really working toward greatness, you feel comfortable adopting the title of “best” marketer in your niche.
You hear this in marketing all the time – you glaze over it. There is a “best” ice cream, the “best” hosting provider – everyone else is willing to tell others about how great they are, so you cannot be shy about doing the same.
Dominate the conversation online. One thing you never want to happen is to have all your competitors actively engaged in conversations with your audience while you sit on the sidelines, quiet.
If you want financial success as an online market, then you must be active and engaged. This can be as simple as posting a quote and a question on your Facebook fan page.
Create A Quote Poster
So, for instance, you might be in the health niche. You can create a quote poster that says, “Every time you eat or drink, you are either feeding disease or fighting it” by Heather Morgan.
Then add some of your own commentaries – it does not have to be much. Ask your readers a question at the end, and get the conversation started on your blog, Facebook Fan Page, or Twitter stream.
If someone else that you are following as a competitor writes something, jump in and participate in their posts, too. If you provide good insight, people will see that and check you out as a potential source to learn from.
Obviously, you do not want to be blunt and unprofessional and say something like, “I have better information on healthy eating on my Fan Page at this link…” Because that will not win you any fans.
Keeping an ear to the ground for niche trends. You might be in an evergreen niche, but that does not mean there are not trends and fads you can discuss. For example, the dating niche is evergreen – there will always be men and women trying to find their soulmate.
So, if you looked at updating on Google and then started digging in, you might discover that instead of speed dating, pheromone dating is gaining popularity. That is where everyone brings a cotton shirt; they have slept in for 3 nights to a party in a Ziploc bag.
The shirts are assigned a number, and then matches are made based on who liked which scents. So, on your Facebook page or blog, you might post an image of a cotton t-shirt and talk about it.
At the end of the post, ask the question, “Do you find yourself attracted to a person’s scent? Have you ever attended a pheromone party – or would you, if invited?” This gets the ball rolling, and people will want to participate in the conversation.
So-called streamlined success is achievable. It is not just a fancy catchword that makes people think there is some magic system. It involves planning and preparing, as well as following through. Once you can chip away at it little by little, you will realize that before you know it, you have climbed to the top of the ladder of success!
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To your success