If there is one skill you need to make time for, it is networking. This will give you the edge to success. That saying, “No man is an island” has never been more accurate. Regardless of how many competitors you have in any niche online, it is always best to work to support one another.
But you rarely want to reach out to promote someone without getting to know them first – and let them get to know you. There is a way you can streamline your networking process so that implementation is easy and effective.
First, designate three tiers of competitors in your niche – the newbies, the moderately successful, and the super sellers. You want to start networking with all three – do not skip over the two lower-level producers.
You will have a more challenging time getting someone to network with you, the higher up on success ladder. For example, you might quickly get a newcomer or a six-figure marketer to partner up with you in a joint venture promo for marketing success. Getting a well-known name like Tony Robbins might be a bit harder for you to secure.
Do not let that stop you, though. You can begin cultivating relationships with better-known marketers who have a larger following. As your own success soars, those relationships will be cemented by the time you are nearing the same level, positioning you for some incredible opportunities.
Do not forget about befriending marketers whose niches complement your own. So, if you plan to be a diet expert, make sure you start networking with exercise marketers, stress relief marketers, and more.
This will work in your favour because you can bring them into your fold, such as interviewing your readers, and they may want to do the same – make you the in-house diet expert to help guide their exercise clients.
Look online in affiliate platforms to see who is out there branding themselves in similar niches. Also, go through Amazon Kindle and other digital book platforms to see which independent marketers are selling info products in that niche.
Most of the time they will be branding their website links along with the content, so you will be able to reach out, compliment their efforts, and propose a cross-promotion or invite them to get in front of your audience.
In most cases, it is best if you tone down the requests initially. Just look for ways to interact. Share insight, thank them for the advice they release publicly, and let them know you have bought and enjoyed their content.
It is also great if the marketer is transparent with some of their personal life, too. If you see things you have in common or find the opportunity to comment, do it. So, for example, if you both own great Danes mention that – swap pictures whenever they post one of their pets, etc.
Trustworthy Friendships are Built
What often happens with this kind of networking is that true, trustworthy friends are built, and that is where genuine promotions occur – assuming both of you have quality content and similar goals and ethics.
Make sure you target super affiliates in your niche. Some people do not produce things but promote instead. You want these super affiliates supporting you whenever you have a launch.
How do you find super affiliates? On leaderboards, of course. Look at the top affiliate boards for a specific launch if there is a contest involved. There, you will see who is outperforming others.
For example, look in JVZoo and go through the launch lists where someone is holding a contest. See who is leading those contests, and you might pinpoint who is a super affiliate.
Then connect with them online – on Facebook, Twitter, Google Plus, and their blog. Sign up to their list and become a follower of them who interacts and engages with them the same way you would other product creators.
When the time comes, you can present them with the opportunity to promote your product, offering increased commissions, early bird promotion access, unique bonuses for their list, and of course, review access!
You can also get on the lists of people with sites or blogs in that niche and see what they promote. If it seems like people are responding well to the offers (the blog posts, or comments in their forums, if they run one), then it is safe to say they might be someone you want to get to know.
Serve the audience you build freely. The best way to get followers is to show up and serve. That means giving away some of your advice free. And by free, that means not charging for it at all.
That does not mean giving away a little sneak peek and making people pay for the remaining information. Before you build a business, you want to make a list of topics you plan to sell and those you plan to discuss freely.
Now, of course, your blog and social media content will be free. But you can also develop reports and total eBooks that you give away freely – kind of like opt-in information, only for this, people do not even have to opt-in.
If you recall, one of the most successful free courses ever launched in the Internet Marketing niche was Bum Marketing by Travis Sago. It was a brilliant branding manoeuver because he created a system that people would have gladly paid for – only they did not have to.
Bum Marketing was (and still is) free. Travis set this up as a lead generating magnet. He even paid to advertise it. But it costs members who signed up nothing more than their email address where they could receive lessons.
This is a great strategy for you to use because you build a list of thankful, loyal subscribers – and you can bet that when the time comes for you to recommend something to them that they will have to pay for, your conversion numbers will be out of this world!
Secure your expert Interviews when you are starting the networking process. People love to be interviewed by others. It gives them increased exposure and helps them build their business.
It does allow your readers to see you going out there and getting valuable information to bring them back. They love it when you bring someone to them who might have a new or different insight.
But how do you go about getting someone to say yes to an interview – and how is that interview conducted? You will find the people the same way you did when looking for digital product creators or super affiliates.
You also want to ask your readers who else they follow or look for mentions whenever you discuss the niche. Sometimes, they will tell you they love one of your competitors.
This would be the perfect opportunity for you to contact that other person and ask for an interview so that they can showcase their knowledge to your list.
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To your success